COMMUNICATION IN BUSINESS - case study format Essay - 1

COMMUNICATION IN BUSINESS - case study format - Essay Example IKEA is a European company and its business and organisational culture differs with Chinese culture. Hence, it has to face multiple hindrances in controlling the Chinese market. Besides, the government’s trade policies for MNCs are another major issue for IKEA in offering lower cost product and hence, it becomes difficult for the company to compete with other domestic furniture manufacturing companies. There are two major problems in IKEA for its China market that includes cross cultural communication gap and government policies. In this process, the primary aim of IKEA is to understand the core Chinese culture which must be blended with IKEA organisational culture. Understanding of local culture is inevitable for IKEA. Therefore, it should develop its internal organisation’s culture and communicational process by implementing integrated marketing communication model. It also needs to achieve higher efficiency of its multinational teams, and IKEA should try to increase the number of Chinese employees to understand and convince target consumer group. Besides, government’s support is also very essential for IKEA so it must increase its activities relating to corporate social responsibility. Introduction Globalization has brought significant changes in human activities and their lifestyles. It has led to accelerate the growth and development of entire world economies and societies. Trade and business activities are one of the most crucial areas that have experienced tremendous growth since last two decades. The increasing global exchanges enhanced the importance of international trade and policies. Besides, the business agreements and treaties have facilitated the international communication and business activities. These reasons have provided greater opportunities to business organisations and hence, they keep expanding their geographical boundaries i.e. in overseas market. However, in this process, multinational companies (MNC) have to count er certain hindrances that affect efficiency of management. Cross cultural diversities and communication gap are the major challenges for MNCs (DuBrin, 2008, p.66). This paper will attempt to analyse a case of a multinational company facing hindrances in managing its international division ion a culturally diversified country. This paper will analyse major factors behind such issues and will provide a relevant solutions and recommendations. Finally, the entire discussions, analyses and outcomes will be concluded. Terms of Reference This paper will provide a description and solutions of problems faced by IKEA in Chinese market due to political, social and business cultural differences. IKEA is a world renowned furniture manufacturing company and it has expanded its market in China. Currently, this multinational company is facing problems in its Chinese market and hence, it has asked to prepare a report addressing the major causes for such issues in China. The company also needs prope r strategic solutions and recommendations to counter these issues facing in Chinese market. Overview of the Situation Overview of Company IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is a Sweden based, private holding multinational company and it is the largest furniture manufacturer in entire UK and Europe. The company was founded by Ingvar Kamprad during 1943. Initially, IKEA used to sell pens, tables, picture

The customer pyramid ethical issues Essay Example | Topics and Well Written Essays - 500 words

The customer pyramid ethical issues - Essay Example Initially, Microsoft Corporation used functional structure in which various personnel would be categorized and placed under on department based on their specialization. As the company grew, functional structure was rendered inappropriate. In the current structure (divisional), the company has divisions with each unit focusing on a specific line of goods. Corporate culture is the shared beliefs, ideas, values, traditions and behavior patterns that uniquely identify one organization from another. The belief system and values that members of a particular company subscribe extensively influence the exhibited organizational behavior. Microsoft Corporation was founded on the values and principles held dearly by its pioneer, Bill Gates. Gates believed initiating a computer company that could ‘enlighten’ and make even the less fortunate persons in the society realize their dreams would be noble. It is this initial deep-rooted philosophy that Microsoft has been built on to become what it is today. Currently, the company subscribes to market culture in which all focus is on the customer. The company seeks to efficiently and diligently carry out its tasks to meet the demands of the worldwide customers (King and Lawley, 98). One of the major reasons why Microsoft has grown steadily in this competitive industry is the marketing unit. The company utilizes platforms such as the internet, retail outlets and other resellers to meet the targeted global market. The legal support Microsoft Corporation has received enables it to flex the agreements terms in a way that supports its marketing process. For example, the Enterprise Agreement Direct Advisors (EDA) is one of those that have substantially supported the company’s marketing. Consequently, the finance situation at Microsoft is a cornerstone in its sustainability and development. Recently,

Marketing Report Coursework Example | Topics and Well Written Essays - 3000 words

Marketing Report - Coursework Example This has also been done for understanding the external environment. The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, but due to certain Unique Selling Proposition (USP) the competitors would not be able to shake the strong foundation of the company. The company might face problems due to the economic slowdown that is prevailing around the world, due to which the sales might get affected. Introduction IKEA Furniture is private furniture retail chain in UK, which sells furniture and home products. The company also deals in customized furniture which has to be assembled according to the preferences of the customers. IKEA is one of the world’s largest furniture retailers and it sells furniture like beds, desks, chairs, tables, home appliances and accessories. The company was founded by Ingvar Kamprad in the year 1943, in Sweden. IKEA is best known f or stylish, designable and easy to handle furniture. Their furniture is eco-friendly and simply designed. Apart from its products, the company is also known for its cost control aspect. The company has always maintained a standard in controlling its internal cost, paying ample attention to the operational details and continuously developing and improving their product. IKEA is now owned and operated by both profit and non-profit organization. So the corporate structure of the company is segregated into two parts, namely: franchising and operations. The aim of this study is to analyze the functions and developments of IKEA furniture, conduct a complete market analysis of the company so as to understand the present position of the company in the industry and finally recommend strategies for improvement (IKEA, 2012). Procedure The aim of the study is to conduct competitor, market, environmental, customer and internal analysis for IKEA Furniture, so that the actual position of the compa ny in the global market can be identified. Competitors’ analysis can be done by first identifying the competitors, understanding their strategies for the customers, predicting the future steps of the competitors, assessing the value chain of the competitors and developing strategies to challenge their method. The market share of the competitors has to be estimated. The environmental analysis can be done by analyzing the external environmental of the country where IKEA has planned to open up a retail store. Similarly customers’ analysis can be done by studying the behavioural and psychological patterns of the consumers. Finally the internal analysis of the company would be done by assessing the human, financial, and physical resources within the company. Findings Competitor Analysis The major competitors of IKEA are ASDA, Ashley, and Bassett Furniture Industries among others. According to the CEO of the company, their brand awareness is must more than the size of the co mpany. This is because IKEA is not just a furniture merchant like the competitors, but it sells lifestyle to its customers. Apart

Building organisational capacity Essay Example | Topics and Well Written Essays - 3250 words

Building organisational capacity - Essay Example This paper analyses the change management program that was implemented at DHADC. Change is inevitable in every organization and it has become one of the necessities for organizations to thrive amidst increasing challenges and varying market conditions. So, DADHC, being no exception, felt the increasing need to adopt a change strategy which would enable it to eliminate the pitfalls that it encounters in delivering superior services to customers and its varied clients (Tebbutt, 2004). Analyzing the overall long-term objectives underlined by the company, it has been found that the company focused on improving and bringing about significant changes in the area of organizational capacity building. Improving this aspect enabled the company to meet its long term objectives of providing better service to its clients, customers and others stake holders. This change strategy was adopted, as it would strengthen the formation of teams and thus help the organization to strive towards its goals in a concerted approach (Tebbutt, 2004). Therefore, the company decided to implement this change strategy in order to improve its present level of effectiveness with regards to the role played by organizational capacity building in enabling the company to achieve its long term objectives. This change strategy was adopted as it would enable the organization to achieve a performance-oriented culture with highly motivated work force and help the organization to render better client satisfaction. This also would lead to the formation of strong team and imbibe the sense of team spirit within the employees. This change strategy would help in building a culture that would increase the levels of services rendered to the customers and add to the good will of the organization (Tebbutt, 2004). As the organization is a service oriented one, therefore it was perceived that this change

The business of developing new drugs for cancer patients Essay

The business of developing new drugs for cancer patients - Essay Example Cancer is basically the abnormality of cells which spreads throughout the body rendering it unable to survive. It is the disease of malignant cells and tissues which get destroyed because of the germs of virus in the body, thus, called as Malignant Neoplasm. There are no clear symptoms of the disease in the start of attack of cancer whereas later on certain symptoms and presence of some specific signs cause the identification of disease. However, cancer can be cured with a little care and treatment if it is detected at some early stages when the malignancy of tissues has not spread throughout the body. When a certain part of body has been affected by the cancerous germs and this disease id identified, it can easily be cured with the help of specific drugs that have been prepared for this purpose during last few decades. About a century ago, cancer was not a known disease throughout the world and many people died of it without knowing about its existence. With the use of advanced research and technology, the identification and treatment of this disease have become possible to such an extent that almost 60 percent of patients at early stage have been cured in last few years and only a small number of patients have died of this disease. However, in last few years, this common killer disease has caught the attention of many specialist and researchers and they have been trying hard to discover new and curable solutions of this disease. It is observed that they have also been successful in their intentions as the business for developing new drugs for cancer treatment has been flourished to such an extent that many drugs have been introduced in the medical world which provide gradual but successful relieve to this disease. Majority of the third world countries lack the awareness to this disease, but in the developed nations like America, there is a considerable awareness and treatment available for cancer. The demand for such drugs that cure cancer is increasing day by day in all developed and under developed countries nowadays. Although there is a fast development and research in the field of developing drugs of different diseases, there are many different types of diseases among which certain are very dangerous, still considered incurable and need special attention for making of drugs for their cure. However, according to a recent research, it has been discovered that 200 various different kinds of cancer have been identified in cancer patients by the specialists; according to an analysis, 1 in 3 Americans has been found affected by the identified cancerous forms while everyday 1 American in 4 dies because of cancer besides the best treatment facilities and drugs availability (Ernst, 2008). America is paying special attention to cure this disease and discover easy and simple method s to cure cancer. Their best qualified scientists are involved in researching the cancer treatment drugs and they are spending $125 billion every year on the discovery, examination and drugs preparation for cure of cancer. It has also been hypothesized that cancer treatment budget can rise high up to $207 billion in America till 2020 (Ernst, 2008). It is very difficult to find some simple and pain free treatment drugs for cancer that can provide reliable, permanent and authentic relief to cancer patient. It is very expensive research project but Americans are trying hard for inventing some affordable cancerous treatment. Expensive treatment for cancer goes beyond approach for the poor just like prostate

Real Leadership essay on a person Example | Topics and Well Written Essays - 1000 words - 2

Real Leadership on a person - Essay Example Ahmed Mohammed Jumaa Alhanaey is the leader of the company, ZDKO and it is under his guidance that the company has been capable of attaining the desired level of success in the marketplace. When the person was asked as to what influenced him to be a leader, he replied that his previous job instilled lots of confidence within him. He learnt the leadership traits from his previous boss. Ahmed Mohammed Jumaa Alhanaey demonstrated many instances when he had been effective as a leader in the previous job assignments. This motivated him to be leader. It has been found that this leader has been capable of effectively dealing with the challenges that the company faced. In the interview with the leader it was identified that development of the vision and then identifying the vision turning into reality is one of the significant qualities of the leader (Klein & Et. Al., â€Å"Dynamic Delegation†). The leader of ZDKO describes himself as a passionate and dedicated human being. Ahmed Mohammed Jumaa Alhanaey has worked with a company named Etisalat for three years where he had experienced most of the leadership attributes that helped him in his future days. He demonstrated the fact that promoting consultation, unity and open communication with the followers are the pre-requisites for successful companies. Ahmed Mohammed Jumaa Alhanaey revealed that most of the troubles can be eradicated in any company if the leader is capable of maintaining good relation with his followers. In an organisation people belonging to different culture work together. Managing these diverse group tends to be the biggest challenge for the leaders according to Ahmed Mohammed Jumaa Alhanaey. The managers are also faced with the issues relating to wider social, political, cultural, ethical and business representation. Cross cultural issues have been a significant problem in ZDKO. Successful are the leaders who are capable of

Resident Evil Essay Example | Topics and Well Written Essays - 500 words

Resident Evil - Essay Example Marc O’Day supports the idea of Resident evil being centered on an action figure female character. From his own perspective, he views this as a change to post feminism. In the past, many films used to have male action figures and ignored the role of females in the society. Resident Evil together with other female centered films tried to bring the issue of women taking leading rules in the society and becoming more independent an extent of running their own affairs (Joanne & Peter 23). This film tries to depict Alice as a sexy woman yet a fearless woman who can face any challenge just to ensure she met her target: destroying Umbrella Corporation. Alice is given a masculine side in the film as she is able to fight zombies, use guns, and fight like a man, but still retains her female identity by being sexy and highly attractive to her audience. Marc O’Day supports the fact that this films are trying to depict the issue of gender equality as more women are taking leading ro les in the film industry (Joanne & Peter 27). Basically, in according to Marc O’Day, such a film is trying to raise critical issues which were usually ignored in the past century of women identity. Women are becoming more outgoing and taking leading roles in the world as gender equality continues to be practiced. Lisa Purse on the other hand supports the notion of the female representation in the film â€Å"Resident Evil† as also being in support of the feminist and postfeminist theories. First of all, she argues that more women are taking active role as key figures in movie supporting the notion of a society that has acceptable females as equal and having a role to play (Joanne & Peter 32). The film through its action figure, Alice, displays the female character as a strong, yet sexy woman. In her role, Alice, manages to play a masculine role through her violent action of killing, fighting